Enter your unit cost, selling price and quantity to see profit per unit, total profit, margin and markup side by side.
Markup is profit as a percentage of cost. Margin is profit as a percentage of the selling price. A shirt that costs $10 and sells for $15 has a 50% markup but a 33% margin. Mixing them up is one of the most common reasons shops underprice.
| Markup | Equals margin |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 75% | 42.9% |
| 100% | 50% |
| 150% | 60% |
| 200% | 66.7% |
Subtract cost from price, then divide by price. For example, ($15 − $10) ÷ $15 = 33% margin.
Gross margins of roughly 35–50% on decorated apparel are common, but the right number depends on your overhead, volume and services.
Divide cost by 0.6. A $10 cost priced for a 40% margin sells at $16.67.
Free screen printing price calculator. Enter quantity, colors, garment cost, screen setup and markup to get price per shirt, total and profit.
Free DTF and DTG cost calculator. Work out print cost per shirt from design size, film and ink costs, plus retail price and profit at your markup.
Free sublimation cost calculator. Estimate paper, ink and blank cost per item, then retail price and profit for shirts, mugs and tumblers.
Estimate total and per-unit cost for a print run from setup cost, unit cost and quantity. See how quantity changes the price per piece.
Estimate embroidery stitch count from design size or an uploaded logo, plus run time and a digitizing cost range. Free stitch count calculator.
Upload artwork to measure ink coverage percentage and estimate ink use and cost per print for screen printing, DTF and DTG.
PrintUnite runs quotes, orders, artwork, gang sheets and inventory for screen printing, DTF, embroidery and sublimation shops in one place. These tools are free; the platform is what they came from.
